Care facilitates the entire purchasing process through a fully integrated system which enables Media Agencies and other buyers to cover the complete process of planning, buying, optimizing, monitoring and reporting for campaigns in one solution. Care can handle all relevant media types, and integrates seamlessly to all relevant Sales Houses
Simplifies the entire campaign process from A-Z
Eliminates silos and prevents duplicated work, with full focus to provide relevant information at the appropriate time to the users.
Modern web based design
Care is built on the newest technologies and built with Non-linear and Cross Media in mind. It has user-friendly navigation and outstanding performance on even large amounts of data.
Scalable and future-proof
The system is agnostic in terms of functions, media types and measurement methodology, and is therefore relevant to any market. Care will be calibrated to each markets standards.
Unique features
Calculations determine where specific target groups can be reached effectively at the most favourable price rate.
During a campaign lifecycle Care allows users to monitor planned vs realised results ensuring users are always on top of their game.
Includes the latest in Custom reporting options such as client briefs, post reports, monitor graphs, widgets etc.
Using 'Gold Standard Ratings'
Care is fully integrated with TechEdges AdvantEdge rating engine, and therefore respondent level data in the relevant countries. The system computes Gold Standard Ratings without the need to import any ratings files. This allows Care to do automated calculations of break estimates, monitor the ongoing campaign performance, and calculate advanced end-of-campaign reporting - including R&F calculations.
Integration with external tool
Flexible and seamless integration with the TechEdge products
AdvantEdge and
K2, as well as Finance systems and external reporting tools.
